We put a face to the bad guy... stop him with your actions!
We want to give an encouraging message showing that we can all take action to contribute to the cause, no matter how small this may be.

Whether from intervening streets to spread the campaign through social networks, refreshing the information on this serious situation that today still unknown or ignored.
If we saturate the media with dark and violent images at the end of the day people get tired and end up discarding the idea. We can focus on the emotional side. If we bring hope through positive feelings, people seek information and want to belong to something that means a change and therefore a benefit to all.
We used as audio reference the song: Interlude (Did You Hear?) Album: Rebel Sons of Cowboys. From the band: Tango Alpha Tango.
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