ay-AY-ay Chili Flavour Sauce & uy-UY-uy Spicy Fruit Sauce
Color, music and food have always had a close relationship. ay-AY-ay & uy-UY-uy exclamations comes from expressions of joy or surprise commonly heard in Latin American culture. South America has an abundance of tropical fruits and the most famous chilli comes from Mexico.
For this reason my concept is based on Mexican sauces that are the result of the combination of specific resources. This proposal speaks of two antagonistic characters, a man (shaking his hot maracas) and a woman (moving her skirt full of fruit colors) both are participating in a folkloric dance. Two characters from different genres that belong to the same culture. Creating an identity with the product's ingredients in a party of flavors.